Marketing Is A Performance Of Business Activities Marketing Essay

Marketing Is A Performance Of Business Activities Marketing Essay 1. Marketing is a performance of business activities that direct the flow of goods and services from produces to consumer or user.(AMA 1960) In a modern world definition like Marketing is one of the most important terms in Business environment. Especially well structured Marketing is aim which all over the world strongest companies demanding to get. Only successful Marketing can identify most important fragments which company require for good recoupment of the capital investments. All the businesses have their own business plans and strategies as the rule of that Marketing has its own strategy which usually well structured and its organization and structure created on a basis of particular commerce. Creating such a strategy has to be made step by step. Analysis of marketing environment and definitions like PEST and SWOT and their role in collecting data for developing marketing plan is crucial important. External and internal factors, which can relate with specified area and can effe ct on sales of company is very significant. And collected data can be basic of strategy and it can be support for further research. Significance of collecting primary and secondary data is one of the delicate factors on the way to superior Marketing strategy it has be accurate and effective for specified issue. Finding required market for concrete product by Segmentation (demographic, geographic, psychographic, behavioural) lies in the fundamentals of creating Marketing Company. From all the types of segmentation has to be selected the correct individual for using in actual Marketing Strategy. All of this process of identifying market is the approach of environmental investigation and is the element of data collection. Extremely important to analyse ground rules like auditing, and capability of the company, productivity and ratio analysis, market and environmental analysis, customer and competitor analyses. Also in a creating Marketing strategy communication linking market and compa ny one of the unavoidable factors. And to opt the right method for each communication circumstances is important for successful and comprehensible transferring data. Well organization and accuracy one of the core rules of business and any planning. Well planned and construct marketing plan can predict sale`s, find public of store and its place of further demand. Achievement of success in Marketing deepens on collecting secondary data, created primary and using all of those in acceptable way. Our company is a large mobile phone producer has decided to develop a new range of hi-tech mobile devices for young professional market. In order to promote this new range, we must understand the current `prevailing climate` in the external environment. I will develop a report for the company advising what is happening in the world that impact on its industry. 2. Company X is one of the popular mobile phone device producers in the world nowadays. Company has big stores in the central cities like London, all over the world and which has a good reputation belong the people with different lifestyle because of the large arrangement and difference of mobile devices. Over the years company developing different types of mobile phones for individual groups of people by taking into concern their life style and requirements. Analysing the environmental factor helps a company be a leader of the sales since many years. During making various Marketing campaigns Company always tries to satisfy needs of consumers including all aspects like Social life techno progress nowadays in the world and keeping under attention the Economical situation in market and their possibility to by goods of Company. And in a process of building this marketing campaign will be included all the preference of specified area of market. Identification PEST and SWOT analysis. What is the PEST and what is the SWOT? PEST it is the external factor, external environment, macro environment which at first look does not effects to the company but which can react on the market. It is Political, Economic, Social and Technological situation in the world. And the SWOT is the internal micro environment of the company its customers, employees and competitors. PEST and SWOT Analysis of influences in the external environment POLITICAL/LEGAL ISSUE Taxation policy Monopoly controls Environmental protection measures Employment Law Environmental legislation Foreign trade agreements Stability for the governmental system ECONOMIC FACTORS Interest rates Inflation rates Money supply Business cycle Unemployment GNP trends SOCIAL/CULTURAL ISSUE Age profiles Social mobility Changes in lifestyle Family structures Level of education Work behaviour Leisure activities Distribution of income Patterns of ownership Attitudes and values TECHNO FACTORS Focus of government research Rate of technology transfer Materials Developing technological proceses (Strategic marketing planning and control Graeme D. John E. ) By taking in to a mind that our company is establishes in UK we have to start research of macro environment of the country and define how these factors can effect on mobile phone industry. UK has monarchy government and its parliament with its liberal and conservative parties nowadays liberals are dominant in the government and the political situation in the country stable. UK always had good neighbourhood relationships with the other European countries. Even the political situation is constant the economy of the country is steel weak after the credit crunch which had a place in 2008.Nowadays country in a stage of recession and the economic norms on its attempts to come back to the norm. UK is multinational country, millions of people every year visiting country or coming to study. That why the cities are always busy and crowded. There are not much industry services in the country and manufactures takes leading place. If to talk about the technology progress of the country it wont be surprise that the first developed, discovered and created modern techniques comes and produces in the country very fast and people use to this progress and always trying to find the best and modern technologies in the stores. In process of making research of the PEST I appeal to the sources like internet newspapers articles and official financial indexes. In a process of research figures of the opinion poll will clear show the preference of young market. By public requirements has to be created the mobile phone devise X phone. During the 1 month time mobile phone has to be tasted by focus group (focus group is one of the ways to collect primary data by giving to the special chosen group of people samples of product and ask them their feelings about it). In the summary of the marketing company has to be taken into consideration feedbacks of this focus group. 3.Now when the secondary data collected and when the elements of primary data is ready and viewed it can be considered that the raw data is collected and the final step is to summarise research and make deduction. On the basis of our quantitative data and raw data has to be made qualitative. First as the statistics shows the most of the population of UK is young people, the politic situation in country dont react on the sales in the future, even economic situation is unstable market still can afford to by our product.. Also made research confirms that if mobile devise will be on the sale in any stores of the UK the demand of it will be very high because of the majority young population of the UK will prefer made devise. The most appropriate way to make advertisement for the devise founded city newspapers as most spreading method of advertisement and it will be most visible for the market.

lucid dreaming :: essays research papers

Lucid dreaming means dreaming while knowing that you are dreaming. The term was coined by Frederik van Eeden who used the word "lucid" in the sense of mental clarity. Lucidity usually begins in the midst of a dream when the dreamer realizes that the experience is not occurring in physical reality, but is a dream. Often this realization is triggered by the dreamer noticing some impossible or unlikely occurrence in the dream, such as flying or meeting the deceased. Sometimes people become lucid without noticing any particular clue in the dream; they just suddenly realize they are in a dream. A minority of lucid dreams (according to the research of LaBerge and colleagues, about 10 percent) are the result of returning to REM (dreaming) sleep directly from an awakening with unbroken reflective consciousness. The basic definition of lucid dreaming requires nothing more than becoming aware that you are dreaming. However, the quality of lucidity can vary greatly. When lucidity is at a high level, you are aware that everything experienced in the dream is occurring in your mind, that there is no real danger, and that you are asleep in bed and will awaken shortly. With low-level lucidity you may be aware to a certain extent that you are dreaming, perhaps enough to fly or alter what you are doing, but not enough to realize that the people are dream representations, or that you can suffer no physical damage, or that you are actually in bed. 1.2 IS LUCID DREAMING THE SAME AS DREAM CONTROL? Lucidity is not synonymous with dream control. It is possible to be lucid and have little control over dream content, and conversely, to have a great deal of control without being explicitly aware that you are dreaming. However, becoming lucid in a dream is likely to increase the extent to which you can deliberately influence the course of events. Once lucid, dreamers usually choose to do something permitted only by the extraordinary freedom of the dream state, such as flying. You always have the choice of how much control you want to exert. For example, you could continue with whatever you were doing when you became lucid, with the added knowledge that you are dreaming. Or you could try to change everything--the dream scene, yourself, other dream characters.

Dogs

Dean Winchester Comparison Contrast Essay There are many types of dogs in the world and two of the most common dogs are Chihuahuas and German Shepherds. Each completely the opposite of each other like Chihuahuas barely shed, are low energy and do not eat much and vice versa with German Shepherds. For people who wouldn’t want a house full of dog hair then low shedding dogs such as the Chihuahuas would be ideal. If you don’t mind cleaning every day and would make the sacrifice to get a good dog then a German shepherd would meet the criteria.Along with pet hair dogs also release pet dander, and while for some it may not bother them others have allergic reactions to it. While it is impossible for dogs no matter how little they shed to not give pet dander, the smaller they shed hair the less pet dander is released, same as high shedding dogs. How much a dog eats should be taken into consideration if shedding isn’t a criteria into picking a dog. Obviously the bigger th e dog the more it’ll eat except for those few special cases such as Siberian Huskies who are frugal eaters.Chihuahuas are the world’s smallest dogs so they won’t gobble their food every time you pour it into their bowl which will make the food supply last longer thus result in buying less dog food. Another thing to consider between these two dogs would be their exercise requirement. People can say Chihuahua’s are high energy, and while it may have a small truth to that it that, their energy runs out quickly. A 30 minute walk or less can take care of that and it doesn’t have to be every day.On the other hand German Shepherds are definitely high energy – high exercise dogs. Apart from they’re friendly once they get to know you, they are intelligent but also are willing to run and run and run. Great for police departments whom have suspects they are chasing. Dogs like that need daily exercise that will use up that energy or will turn int o a problem such as destroying furniture or digging holes which could lead to them escaping.Chihuahuas are capable of doing the same but with a small walk it’ll be taken care of. If you are a couch potato you obviously do not want a high shedding, high energy, gobbler for a dog even if they are amazing like the German shepherd, you’ll be going for the low energy, low shedding, small quantity eating Chihuahua. While both dogs are excellent in being family friendly their different qualities should be taken in consideration before picking a friend that can last a over a decade.

Comparing The Queen Of The Night, Pamina, And Papageno

While many scholars have written about the Masonic interpretation of Die ZauberflÃ" §te, it may be viewed with a different background, namely its connections to fantasy. Much of this connection comes from the sources that were adapted into the libretto, but there are also links to the genre of the fairy tale in general. This essay will examine three characters in this context - the Queen of the Night, Pamina, and Papageno - and explore how Mozart has musically represented them. The origins of the Queen of the Night are found in the story Lulu, oder der Zauberflà ¶te (Lulu, or the Magic Flute) by Jakob August Liebeskind, published in a collection of fairy tales called Dschinnistan. In Lulu, a youth finds himself in the kingdom of a fairy queen, known as the ‘radiant fairy’. Like the Queen of the Night, this fairy queen asks the youth to rescue her daughter, whom has been captured by an evil sorcerer, and is given a magic flute to aid him (Spaethling 1975, pp. 48 -49). However, unlike the fairy queen, the Queen of the Night is revealed as the villain of the opera and has deceived Tamino. It has been suggested that Schikaneder changed directions in the libretto due to a similar opera opening before Die ZauberflÃ" §te, called Kaspar der Fagottist, which would account for the seemingly sudden change in the personality and purpose of the Queen. However, this view is largely discredited now (Branscombe 1991, p. 29). It is more likely that Mozart and Schikaneder had intended for this dual